https://luizpaccillo.com Luiz Paccillo Tue, 27 Sep 2022 22:51:03 +0000 https://luizpaccillo.com en https://luizpaccillo.com/Letgo-Hospital Fri, 13 Jul 2018 19:54:49 +0000 Luiz Paccillo https://luizpaccillo.com/Letgo-Hospital We all have things we don’t use anymore sitting in the basement at home - I'm looking at you, Tazo collection. Letgo is the perfect website to sell all of these once-beloved items. Here's what we've done to tell people about it. CP+B Brasil &amp; CP+B Miami // Creative Team: Luiz Paccillo, Mihail Aleksandrov // Creative Directors: Jeff Siegel, Alvaro Ramos, Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Craig Gillespie (MJZ) https://luizpaccillo.com/Blizzard-Diablo-Summoner Tue, 27 Sep 2022 22:51:03 +0000 Luiz Paccillo https://luizpaccillo.com/Blizzard-Diablo-Summoner Diablo Immortal was the franchise's first-ever mobile game experience. But downloading the game from the app store just didn't seem beffiting for the lord of darkness. So we turned pentagrams into QR codes, finally bringing demon summoning to the XXI century. You're welcome, world.&nbsp; CP+B Brasil &amp; CP+B Miami // Creative Team: Lucas Borba, Rafael Guth, Victor Souza, Rafael Costa // Creative Directors: Luiz Paccillo, Mihail Aleksandrov // CCO: André Kassu, Marcos Medeiros // Director: The Youth (Stink) https://luizpaccillo.com/Nubank-Now-You-See Thu, 07 Apr 2022 23:56:12 +0000 Luiz Paccillo https://luizpaccillo.com/Nubank-Now-You-See Nubank, the largest independent bank in the world, wanted to show people they no longer needed to be held hostage by big banks. Now, there is a way out. Now you see. Nubank CreativeLab // Creative Team: Arthur Lobão, Cacá Barabás, André Serante // Creative Directors: Luiz Paccillo, Mihail Aleksandrov //&nbsp; Director: Rodrigo Saavedra (Landia) https://luizpaccillo.com/Johnnie-Walker-Tracks Fri, 13 Jul 2018 19:54:48 +0000 Luiz Paccillo https://luizpaccillo.com/Johnnie-Walker-Tracks Johnnie Walker wanted to inspire millennials to take action and make decisions about their future. “The next step starts with you” is also the brand’s first campaign with a female protagonist. CP+B Brasil // Creative Team: Luiz Paccillo, Mihail Aleksandrov, Pedro Galdi, Nicholas Bergantin // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Ian Ruschel (Iconoclast)&nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/252050f4b31f639d4089b32c3ec0259d8d56bb1b765ad3e20b6c00e694775b6c/03-JW-galeria-desktop-1600900-05.jpg" data-mid="20342396" border="0" src="https://freight.cargo.site/w/1000/i/252050f4b31f639d4089b32c3ec0259d8d56bb1b765ad3e20b6c00e694775b6c/03-JW-galeria-desktop-1600900-05.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e9282c31c9b2bcbea5c422f549c5e0df9aae59200698a2833aee03cc6adbefc1/03-JW-galeria-desktop-1600900-02.jpg" data-mid="20342401" border="0" src="https://freight.cargo.site/w/1000/i/e9282c31c9b2bcbea5c422f549c5e0df9aae59200698a2833aee03cc6adbefc1/03-JW-galeria-desktop-1600900-02.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b79b56537cc2927d514a1903df2ba29eaef3b7d1af178d9daadd127eabe3e114/05-JW-mosaico-desktop-1600900-01.jpg" data-mid="20342129" border="0" src="https://freight.cargo.site/w/1000/i/b79b56537cc2927d514a1903df2ba29eaef3b7d1af178d9daadd127eabe3e114/05-JW-mosaico-desktop-1600900-01.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/9c656e49b7bd097383e524ad3743ef2f07087b3fe4da273082a44959db9bbf0f/06-JW-1600x900-02-olhada.gif" data-mid="20342394" border="0" src="https://freight.cargo.site/w/1000/i/9c656e49b7bd097383e524ad3743ef2f07087b3fe4da273082a44959db9bbf0f/06-JW-1600x900-02-olhada.gif" /> https://luizpaccillo.com/AB-INBEV-The-Golden-Challenge Sat, 14 Jul 2018 20:51:39 +0000 Luiz Paccillo https://luizpaccillo.com/AB-INBEV-The-Golden-Challenge For the past five decades, Bob Beamon held the Olympic Long Jump record. To promote beer during the Rio 2016 Olympics, we challenged anyone to break his record and come toast with Bob. CP+B Brasil // Creative Team: Luiz Paccillo, Nicholas Bergantin, Pedro Galdi // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Santi Dulce (PBA) <img width="7088" height="4726" width_o="7088" height_o="4726" data-src="https://freight.cargo.site/t/original/i/bf12718e9d13331b19a85bc282becc949dff1174aef69eae82da1d161d6a2836/DIVULGACAO.jpg" data-mid="20388457" border="0" src="https://freight.cargo.site/w/1000/i/bf12718e9d13331b19a85bc282becc949dff1174aef69eae82da1d161d6a2836/DIVULGACAO.jpg" /><img width="2000" height="1467" width_o="2000" height_o="1467" data-src="https://freight.cargo.site/t/original/i/dab3e93a8fb686a3481d767bf86a720060024bd4fb2202db59cd16cd36b8b419/poster_beamon_2000.jpg" data-mid="20388473" border="0" src="https://freight.cargo.site/w/1000/i/dab3e93a8fb686a3481d767bf86a720060024bd4fb2202db59cd16cd36b8b419/poster_beamon_2000.jpg" /> https://luizpaccillo.com/Activision-COD-Que-Tiro-Foi-Esse Fri, 08 Apr 2022 00:37:48 +0000 Luiz Paccillo https://luizpaccillo.com/Activision-COD-Que-Tiro-Foi-Esse In 2021, the streets of Brazil were empty during Carnival for the first time ever. But that doesn't mean there would be no celebration. It just had to change venues. We brought one of Carnival's biggest hits to Call of Duty Mobile, remixing it with actual SFXs from the game. CP+B // Creative Team: Lucas Borba, Rafael Guth, Henrique Soares // Creative Directors: Luiz Paccillo, Mihail Aleksandrov //&nbsp; CCO: André Kassu, Marcos Medeiros // Director: Mig (Sentimental Filme) https://luizpaccillo.com/Nubank-TED-Bear Fri, 08 Apr 2022 00:20:06 +0000 Luiz Paccillo https://luizpaccillo.com/Nubank-TED-Bear "TED" is a Brazillian acronym for Electronic Fund Transfer. Big banks charge up to R$ 19,05 for such transfers, but at Nubank, they are free. So we launched Nubank's only paid TED: a teddy bear that costs the same as a TED from big banks. Nubank CreativeLab // Creative Team: Arthur Lobão, Fernanda Ferrari // Creative Directors: Luiz Paccillo, Mihail Aleksandrov //&nbsp; Director: Rodrigo Carvalho, Nicole Samperi (Nubank CreativeLab) https://luizpaccillo.com/Iconoclast-Golden-Rules Sat, 14 Jul 2018 20:39:47 +0000 Luiz Paccillo https://luizpaccillo.com/Iconoclast-Golden-Rules Iconoclast means a person who attacks cherished beliefs or institutions. To promote the work of worldwide production company Iconoclast in Brazil, we decided to take their name to heart with a series of posters questioning the Golden Rules of filmmaking. CP+B Brasil // Creative Team: Luiz Paccillo, Mihail Aleksandrov // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/e4f13d8558c5dca17ca7d546efcaeb5c3df74b3dbf19b82071f0da8a9564ed3f/8bb1e26e-9ee8-4d6d-9465-e9e6242674eb_rw_1920.jpg" data-mid="20387937" border="0" src="https://freight.cargo.site/w/1000/i/e4f13d8558c5dca17ca7d546efcaeb5c3df74b3dbf19b82071f0da8a9564ed3f/8bb1e26e-9ee8-4d6d-9465-e9e6242674eb_rw_1920.jpg" /><img width="1000" height="948" width_o="1000" height_o="948" data-src="https://freight.cargo.site/t/original/i/225f18be7cf0b585a939ec0933fb48684bd1ff574d0d853b0f198b8bbe0c1d8f/c7a79c79-c43a-489c-be39-0916696149a6_rw_1920.jpg" data-mid="20387948" border="0" src="https://freight.cargo.site/w/1000/i/225f18be7cf0b585a939ec0933fb48684bd1ff574d0d853b0f198b8bbe0c1d8f/c7a79c79-c43a-489c-be39-0916696149a6_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/449b401dd32257e2f13c2e2585f7ecca57eb4d2a5ab8ff54bf8aad2e8a001676/8a1007d3-c204-495b-ab3f-b0f167906e33_rw_1920.jpg" data-mid="20387936" border="0" src="https://freight.cargo.site/w/1000/i/449b401dd32257e2f13c2e2585f7ecca57eb4d2a5ab8ff54bf8aad2e8a001676/8a1007d3-c204-495b-ab3f-b0f167906e33_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/7b5b2726486b5fbf02ed7f891f2fcbbc3abef6d3071e3d7aff4068a4db1f70a5/7d37799d-2adb-4277-a7cc-95d439fe8945_rw_1920.jpg" data-mid="20387934" border="0" src="https://freight.cargo.site/w/1000/i/7b5b2726486b5fbf02ed7f891f2fcbbc3abef6d3071e3d7aff4068a4db1f70a5/7d37799d-2adb-4277-a7cc-95d439fe8945_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/76ce4307df3bf5e6f118a6c971b23b6596fef1e0d5c7a094de5b44c8e4c003aa/9f1188a7-2db6-4e0f-8f25-0a618a52d7b4_rw_1920.jpg" data-mid="20387944" border="0" src="https://freight.cargo.site/w/1000/i/76ce4307df3bf5e6f118a6c971b23b6596fef1e0d5c7a094de5b44c8e4c003aa/9f1188a7-2db6-4e0f-8f25-0a618a52d7b4_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/ee616044203d8c6fd7f66b25610dbe24e12d6b59f5dc24f6a42a79fa873a64bb/8e2fdd30-b935-4db0-b9e4-816421ad4b79_rw_1920.jpg" data-mid="20387943" border="0" src="https://freight.cargo.site/w/1000/i/ee616044203d8c6fd7f66b25610dbe24e12d6b59f5dc24f6a42a79fa873a64bb/8e2fdd30-b935-4db0-b9e4-816421ad4b79_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/acd9cb2942d717c42f0c19fa04f59862299cdc9505df0bea7c08e02f952c689f/b31ba2d2-aaa7-42c5-996f-02faa877a93a_rw_1920.jpg" data-mid="20387946" border="0" src="https://freight.cargo.site/w/1000/i/acd9cb2942d717c42f0c19fa04f59862299cdc9505df0bea7c08e02f952c689f/b31ba2d2-aaa7-42c5-996f-02faa877a93a_rw_1920.jpg" /><img width="1000" height="1482" width_o="1000" height_o="1482" data-src="https://freight.cargo.site/t/original/i/87c1ccc12967f3c2329e34fc53b06cec38da7d329948e90e94d824e773d6efa7/f6649bd2-f28a-43e0-b799-0ef918ba3d80_rw_1920.jpg" data-mid="20387950" border="0" src="https://freight.cargo.site/w/1000/i/87c1ccc12967f3c2329e34fc53b06cec38da7d329948e90e94d824e773d6efa7/f6649bd2-f28a-43e0-b799-0ef918ba3d80_rw_1920.jpg" /> https://luizpaccillo.com/AMBEV-Beer-Tour Sat, 14 Jul 2018 21:05:28 +0000 Luiz Paccillo https://luizpaccillo.com/AMBEV-Beer-Tour Imagine if you could sleep in a brewery. Pretty awesome, right? That’s exactly what we suggested to AB Inbev and, guess what, they said yes. The Beer Tour was born.&nbsp; CP+B Brasil // Creative Team: Luiz Paccillo, Nicholas Bergantin, Pedro Galdi, Robison Mattei // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Vellas (Saigon) <img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/c2fb792333af15b681998a16943a8873470c17607202960ea35e4c31d9696dba/Brewing.jpg" data-mid="20388725" border="0" src="https://freight.cargo.site/w/1000/i/c2fb792333af15b681998a16943a8873470c17607202960ea35e4c31d9696dba/Brewing.jpg" /><img width="4240" height="2384" width_o="4240" height_o="2384" data-src="https://freight.cargo.site/t/original/i/33c299ebf877a78413681de66a1219b7bf9cb0e4a8a435bca775c60559aa5cb3/Dinner.jpg" data-mid="20388727" border="0" src="https://freight.cargo.site/w/1000/i/33c299ebf877a78413681de66a1219b7bf9cb0e4a8a435bca775c60559aa5cb3/Dinner.jpg" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/194bfc7dc133c9585c4a583a504d20e63daa1f876231d4b45d2f730088c0eadb/9.jpg" data-mid="20388728" border="0" src="https://freight.cargo.site/w/1000/i/194bfc7dc133c9585c4a583a504d20e63daa1f876231d4b45d2f730088c0eadb/9.jpg" /> https://luizpaccillo.com/Netflix-Santa-Clarita-Diet Fri, 13 Jul 2018 20:51:26 +0000 Luiz Paccillo https://luizpaccillo.com/Netflix-Santa-Clarita-Diet Santa Clarita Diet is a Netflix original series about zombies. And love. So we invited the Brazilian "Michael Bolton" to sing one of his classics that, surprisingly, fits exactly with this tender and bloody love story. CP+B Brasil // Creative Team: Luiz Paccillo, Mihail Aleksandrov // Creative Director: Marcelo Rizério // CCO: André Kassu, Marcos Medeiros // Director: Manimou (DogsCanFly)&nbsp;