"TED" is a Brazillian acronym for Electronic Fund Transfer. Big banks charge up to R$ 19,05 for such transfers, but at Nubank, they are free. So we launched Nubank's only paid TED: a teddy bear that costs the same as a TED from big banks.
Nubank CreativeLab // Creative Team: Arthur Lobão, Fernanda Ferrari // Creative Directors: Luiz Paccillo, Mihail Aleksandrov // Director: Rodrigo Carvalho, Nicole Samperi (Nubank CreativeLab)